The Dakar

Gruelling...

An enduring challenge

The adventure began back in 1977, when Thierry Sabine got lost on his motorbike in the Libyan desert during the Abidjan-Nice Rally. Saved from the sands in extremis, he returned to France still in thrall to this landscape and promising himself he would share his fascination with as many people as possible. He proceeded to come up with a route starting in Europe, continuing to Algiers and crossing Agadez before eventually finishing at Dakar. The founder coined a motto for his inspiration: "A challenge for those who go. A dream for those who stay behind." Courtesy of his great conviction and that modicum of madness peculiar to all great ideas, the plan quickly became a reality. Since then, the Paris-Dakar, a unique event sparked by the spirit of adventure, open to all riders and carrying a message of friendship between all men, has never failed to challenge, surprise and excite. Over the course of almost thirty years, it has generated innumerable sporting and human stories.

Like the mountains or the oceans, wide-open spaces inspire “adventurers”. Entering the Dakar is in some ways like climbing your own Everest, complete your sailing or rowing around the world trip. The finish podium represents an extraordinary challenge; sometimes it’s a life’s challenge.

Beyond the standings, all the competitors are motivated by this tenacious desire, this nearly insane dream. Whether they are motorcycle riders or drivers in cars or trucks, they share this ambition, a feeling that nears. The tradition of mutual-aid, the buzz word that is a pillar of the “Dakar spirit”, born from this shared passion. No matter their origins, they all speak the same language.